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There's a phrase I hear all the time: "Let's price it high and just see what happens."
And honestly, the logic makes sense on the surface. Leave room to negotiate, test the ceiling, feel out the market. It feels safe.
But here's the part most sellers don't realize: once a home sits, the psychology shifts fast.
For the first couple of weeks, buyers are asking, "How much is it?"
Give it about 30 days, though, and the question quietly changes to, "What's wrong with it?"
That's why pricing isn't really about the number itself. It's about the bracket you land in.
Buyers don't walk into your home comparing it to your neighbor's place down the street. They compare it to the four or five other homes in the same price range they're touring that weekend.
That's the real competition.
That's the group you have to stand...
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