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4
What Sellers Need to Know Right Now
Just saw this headline from Redfin:
Homebuyers Are Canceling Deals at the Highest Rate on Record
Before we spiral, let's slowww down and step back.
Redfin's economists point to two forces at play:
1. Housing is still expensive.
2. There's simply more to choose from - about 10% more homes for sale than this time last year.
When buyers have options, they're more willing to walk away if a home feels overpriced, needs work, or doesn't quite match what they want.
This isn't the market for "Let's list high and see what happens."
It's the market for knowing the buyers.
You can still get the price you want. You just need the right market intelligence and pri...
27
This Type of Home Will *Always* Be in Demand
Google searches for "homes for sale" are up 10% - the highest level in 4 months.
When buyers start looking again, there is one type of home they'll always see as a good investment:
A well-built home in a high-demand location.
Why?
Two words:
resale demand.
A simple floorplan, spaces that can adapt to different needs over time, a usable outdoor space.
A home that doesn't feel like a project from day one.
Buyers want flexibility, solid construction, and a price point that feels attainable.
When a home checks those boxes, it attracts the widest pool of buyers.
20
Everyone Makes This Mistake When Rates Drop
Do you know what interest rates were one year ago?
Take a guess.
Close…
7.26%
Now?
The average 30-year fixed is near the lowest level in almost three years.
The average buyer today is paying about $330 less per month on the same home.
But here's the mistake everyone makes when rates drop…
Waiting to see if they'll go any lower before they buy.
Here's the problem:
Nobody can predict where rates are going.
In fact, mortgage rates actually rose in early 2025 after the Fed cut rates three times in 2024 - the opposite of what everyone expected.
Waiting for the "perfect" rate often means missing real opportunities.
In the coming weeks, all eyes are on rates.
As always, I'll keep you updated.
I know...
13
4 Signs That 2026 Will Be Different for Buyers
The 2026 housing market is starting from a different place than last year.
- Inventory is up 13%.
- Price growth is easing.
- Mortgage rates finally dropped below 6% last Friday.
- And the median U.S. monthly housing payment just fell to the lowest level in 2 years. (Redfin)
There's a reason buyers are moving now, and judging by the demand I've seen even this week, they're not all waiting for spring.
I'll send you another update soon as we track how these trends unfold.
P.S. It's still early in the year, but there are reasons for buyers to be optimistic. I'm always here if you have any questions.
8
How to Make Sure Your Home Sells in 2026
Thousands of listings expired so far in January.
That's a lot of frustrated sellers.
In almost every case, the issue shows up in one (or more) of these three areas:
1. Presentation: The photos, video, and listing description made it easy for buyers to scroll past.
2. Promotion: The listing went live, but the launch lacked a clear strategy to attract attention in the first critical days.
3. Price: The price didn't reflect the market.
Most homeowners wouldn't know these details matter - and yet they're often the biggest leverage points.
Get those three right early, and you dramatically improve your odds of selling faster, and for more than anticipated.
P.S. This is why we obsess over every detail of a listing's launch plan. If you're in the early stages of considering selli...